Social Influence - 4418 Words

Social influence occurs when ones emotions, opinions, or behaviors are affected by others.[1] Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. In 1958, Harvard psychologist, Herbert Kelman identified three broad varieties of social influence.[2] 1. Compliance is when people appear to agree with others, but actually keep their dissenting opinions private. 2. Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. 3. Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deutsch and Harold Gerard described two†¦show more content†¦It is the most common and pervasive form of social influence. Social Psychology research in conformity tends to distinguish between two varieties: informational conformity (also called social proof, or internalization in Kelmans terms ) and normative conformity (compliance in Kelmans terms).[4] There are naturally more than two or three variables in society influential on human psychology and conformity; the notion of varieties of conformity based upon social influence is ambiguous and undefinable in this context. In the case of peer pressure, a person is convinced to do something (such as illegal drugs) which they might not want to do, but which they perceive as necessary to keep a positive relationship with other people, such as their friends. Conformity from peer pressure generally results from identification within the group members, or from compliance of some members to appease others. [edit] Minority influence Main article: Minority influence Minority influence takes place when a majority is influenced to accept the beliefs of behaviors of a minority. Minority influence can be affected by the sizes of majority and minority groups, the level of consistency of the minority group and situational factors (such as the affluence or social importance of the minority).[5] Minority influence most often operates through informational social influence (as opposed to normative socialShow MoreRelatedPersonal Responsibility And Social Influence903 Words   |  4 Pages Personal Responsibility vs. Social Influence Personal responsibility is greatly affected by social influence in today’s society. AP by John Updike is a short story which exemplifies this belief. Social influence occurs when one s emotions, opinions, or behaviors are affected by others. In this story, Sammy is a store clerk, tending to his personal responsibility of working and making money to support his household. This is later tarnished as a result of Sammy’s attempt to maintain an image, heRead MoreThe Positive Impact Of The Social Influence Of Sports1486 Words   |  6 Pagesgreat importance. It is good for health and fitness, it is great fun and pastime and is great for learning how to win and dealing with the loss. Many factors influence sports and activities and how and to what extent in which they are performed and the biggest influence is the social influence A positive impact from the societal influence of peers would be their ability to make you feel good, try harder and to participate in more things .At some point any athlete will doubt themselves usually knownRead MoreHow Social Influences Have On Participants1572 Words   |  7 PagesMaterials and Methods This study will focus on the impact social influences have on participants when asked to listen to songs played backwards containing subliminal messages and whether being told that a particular song contains secret messages will impact their responses. 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Purpose of the Study The purpose of this study is to determine how effective social influence is on a groupRead MoreSocial Influence Of Social Media2119 Words   |  9 Pages Section I: social influence Social media is affecting the studies; it is a big social influence on the study in these days. There are different thoughts about the influence of the social media on studies, but this is a fact that this has a big influence on studies and the ways of studies. It is being argued that the social media has changed traditional and face to face teaching methods and introducing the distance learning. It is great influence social media that it is changing the traditionalRead MoreSocial Influence On Social Psychology1870 Words   |  8 PagesSocial influence is a big matter in social psychology which is referred to the ways in which different people’s thoughts, actions and feelings are subjective by social groups. On a daily basis we are deluged by numerous efforts by others to influence us, and that’s why, the study of social influence has long been a dominant matter of analysis for social psychologists and researchers in many other social sciences (e.g. marketing and poli tical science). Social Psychologists focus on the situation.Read MoreSocial Influences on Behavior Essay1300 Words   |  6 PagesSocial Influences on Behavior Rhonda Hager PSY/300 June 25, 2012 Teresa Neal Social Influences on Behavior Introduction All humans’ behavior is affected by social influences to some extent. The level of influence will vary from person to person, depending on the several factors, such as self-esteem, their level of self-awareness, morals, and values (Velden, 2007). People do many things to ensure they are accepted by the people in their group and to keep from being ostracized by individualsRead MoreSocial Influences Of Social Influence830 Words   |  4 PagesSocial influence is an essential focus of study for researchers and social psychologists. Social influence pertains to different methods utilized by individuals to impact the feelings, behaviors and beliefs of others through interpersonal relationship (Fiske, 2008). Also, some key concepts in the analysis of social influence include conformity, compliance, and obedience. Compliance refers to a change in performance in response to an overt or an obscure demand made by a different individual. Hence